Research Focus Q3 & Q4 2025

What we're currently focused on - and how you can help.

Laila Edge

At NowOutcomes, our mission is to provide independent, research-based insights for ServiceNow clients and practitioners. Right now, our active research proposals are focused on IT Asset Management (ITAM) and IT Operations Management (ITOM).

These areas were chosen because they represent some of the biggest challenges for organisations today - managing asset sprawl, ensuring visibility across environments, and aligning operations with business goals.

If your experience is in other areas of ServiceNow such as IT Service Management (ITSM), Governance, Risk & Compliance (GRC), HR Service Delivery (HRSD), or Core Platform, we’d still love to hear from you. Even though we’re not actively running research projects in these domains yet, your input will help shape future proposals and ensure we focus on the topics that matter most.

Whether you want to share successes, highlight pitfalls, or suggest an area that deserves deeper research, your contribution will strengthen the insights we provide.

We are independent, not affiliated with ServiceNow, and our ethos is straightforward: we value a job well done, and we want to capture lessons that help clients and practitioners realise real value from their platform investments.

Whether you are a practitioner working with ServiceNow every day or a client sponsoring or using the platform, your experiences and perspectives are valuable. If you’d like to contribute insights, highlight challenges, or suggest future research directions, please connect with me on LinkedIn: Laila Edge | LinkedIn

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